Updates on our mobile & web development, UX, UI and responsive design. Thoughts on web design and a few things we love: Ruby on Rails, JavaScript, NodeJS, React, Python, Django, Erlang, iOS, Android, Docker, Kubernetes & more.

The Designer Difference: Why hiring a professional designer to create your brand matters

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Packaging your high tech app requires a coordinated branding effort; with fonts, colours and a logo that all work together. The advantage of hiring a professional designer to develop your brand is that they are trained to see things you and I just won’t. They also have years of experience, which allows them to stay ten steps ahead and plan efficiently. When it comes to digital design, your pro will create shapes and patterns that flow with the hierarchy of the information you are trying to get out. For example, have you ever noticed that you intuitively know which words and images on a webpage are clickable? Does that call to action pop, making it the first thing you see on a page? A designer can optimize your business information for every digital layout, making you brand clear, easy to recognize and efficient to navigate.

Sketch vs. Figma

Frame copy 4 Interview with Pieoneers Graphic Designer Richard Ballermann on Sketch vs. Figma

To the moon in 7 weeks!

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Before joining Team Pieoneers, our Creative Copywriter, Jane worked on a music video that is now heading for the moon.

What is SEO really?


Search Engine Optimization is a popular buzzword nowadays, everyone is talking about it, everyone wants it. But how do you know if you really have it? And how do you know when it’s working? Our simple guide will help walk you through the key steps you need to consider while setting up SEO for your brand, product or website.

The Pieoneers Promise

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Pieoneers works to launch ideas and start-ups into major brands. Our advanced tech stack, combined with comprehensive planning and strategic branding, help web & mobile apps take off at warp speed. Our experienced team, who have varied expertise at all levels, means our project managers are with you from the very first call. With no sales people, your first point of contact follows your project all the way; from initial idea, to large scale player.

Where to begin


Whenever we begin a new marketing project, it’s common feel a bit overwhelmed. When you feel like you’ve got so much on the line, working with this level of uncertainty will usually make most people feel just a little bit uncomfortable. Like it or lump it, we have to start somewhere. Here’s how we begin a project from scratch.

Start with a Flight Plan


Our Flight Plan phase helps prepare individuals and organizations for the challenge of designing, building and marketing their digital product. You wouldn’t build a house without blueprints, likewise starting your app development project before outlining a detailed plan is bound to bring some unexpected hiccups along the way.

Company Culture

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Our cross-continental roots have led to a unique business model where team members collaborate digitally from all corners of the globe. Our distributed model gives us an edge on efficiency; with developers ten time zones ahead, project managers wake up to fresh ideas and can pass on feedback to be implemented overnight. This creates a minimum time-lag for bug fixes and platform maintenance.

Working together

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At Pieoneers designers are developers and project managers are business strategists. Breaking down the barriers between departments allows for graceful information flow; designing products that are smoothe to implement while losing nothing in translation.

What’s with the “e”?

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The name Pieoneers draws on the elegance, simplicity and mystery of two famous irrational numbers: Pi and e. So-called “irrational” numbers are those whose decimal points continue on forever, seemingly with no discernable direction or pattern. When placed into an equation; however, everything changes; irrational numbers such as Pi and e generate beautiful results; transforming what seemed to be a random distribution of digits into something as simple and elegant as a circle.

Getting to know Pieoneers


Pieoneers co-founders Olena and Andrew first met in person over coffee and hot chocolate at a cafe in Kiev. After working for the same software firm for some time but in different locations, they came together for a project and hit it off instantly. The two quickly discovered they had mutual aspirations for creating new and better ways to serve their clients’ needs.