AI, Web and Mobile App Development Company
An iOS App to Help Users Find Better Cannabis
The Goal
An iPhone App with a Superior User Experience
The goal of the Cannametrics iPhone app is to optimize the cannabis experience, by creating a database where details about past encounters with each strain are personalized to the individual user, and provide insights about future use.
When designing the Cannametrics mobile app, our overaching goal was to make it quick, fun and simple to use, thereby enhancing the overall cannabis experience. We assisted Cannametrics from A to Z with deliverables including: creating a development roadmap, naming & branding, product development, and building a mobile app prototype.
How It Works
An Innovative Personal Algorithim that Pairs your Past Experiences to the Custom Signature of each Cannabis Strain
By crossing user-data with the properties of each strain, Cannametrics helps users get the experiences they are looking for, without unwanted side effects.
This scientific approach eliminates many of the fears people have about trying a new strain of cannabis, or when trying cannabis for the first time. User-friendly data collection & analytics help tailor cannabis experiences to a person’s unique needs.
Services Delivered
Roadmap
Brand Identity
Mobile App Prototype
The Roadmap
From User Discovery & Market Research to an Advanced Mobile App Prototype
The Beginning
When Eric Jacobsen, Founder at Cannametrics, first came to us, it was with an inspired idea and some initial supporting data — Cannametrics hadn’t even been named yet!
We were with them from the very beginning, working together to launch the product from the ground up.
The Questions
The first set of questions we asked laid out the plan and defined the goals for the project:
- Who are the target users?
- Will they pay for the app or will it be free?
- How will it be released to market?
- How are we going to collect the data needed to populate the graphs?
The Project
The outputs we decided on together were: a database, a mobile app, and an integration that could flow to cannabis retailer websites.
With the strategic plan in place, partnering with retailers to acquire data was only logical. We could offer rewards, discounts, or any other variety of other perks to get cannabis shoppers to contribute to our database of experiences.
The naming excercise
The next step was coming up with a name. When the client came to us, they were playing around with the idea of “Experience Signature.”
After completing a naming exercise, which generated several options, the client ran them by a focus group and decided on:
“Cannametrics“
With the name and roadmap in place, Pieoneers got to work on branding, UI design, and tech, collaborating with Cannametrics every step of the way.
Developing a Truly Unique Brand Identity
The Requirements
The main goal with the Cannametric brand identity was to make the app fun and engaging, while remaining true to the founders’ data-driven roots. Above all, it had to stand out amongst the competitors.
The Logo
The Cannametrics logo combines imagery of individual cannabis users, with their unique experieces, and statistical graphs, evoking the scientific nature of the data.
The eye-popping green stands out amongst the competition, making Cannametrics a visually competitive brand.
The app icon was an easy evolution of the logo, generating a tight, cohesive and easily recognizable brand.
Brand colours
Primary colours of black and green made the brand visually distinguishable, while secondary colours of blue, red and yellow helped to codify metrics for easily readable tables and graphs.
Typography selection
The selected typeface is unique yet easy to read, and playful yet geometric and scientific in its simplicity.
Finally, illustrations breathe life into graphs, and make the app fun and easy to use.
Branding in use
Additional branding assets make Cannametrics visible in any setting, from trade shows to industry events, even repping the brand with custom tees.
Development Architecture of the Cross-Platform App
Development Architecture of the Cross-Platform App
Developing the Cannametrics app centred around isolating the minimally viable features.
After determining which features were essential to launching the minimally viable product, we moved onto generating the user flow; deciding where to place each feature in order to add the most value to the user experience.
The iPhone app Prototype
Continuing on with storyboarding and wireframes, we were able to construct an initial app prototype which met the needs of both our client and their users.
Project Outcomes
- Planning
- Brand Identity
- App Design
- Database Schema
- Tech Stack Selection
- Investor Pitch Deck
Thanks to expertly organized project management and skilled team members that take ownership of the project and refine its goals to ensure maximum success, Pieoneers has proved to be an excellent partner so far. Their multi-disciplinary acumen has been a welcome addition to the engagement.
Eric Jacobsen, Co-Founder & CEO, Cannametrics
More Projects We Delivered
Innovative mobile application and web platform with integration to medical imaging and health data
Patient portal and web platform for Bodycomp Imaging–a leading provider of DEXA scans, utilizing superior Hologic scanners for high-resolution medical imaging
A web application for a technologically advanced, not-for-profit, sustainability project
A digital score keeping and record management web platform and iPad application for youth sports
A cutting-edge mobile app with bluetooth integration and intuitive UX or a leading precision measurement instrument manufacturer
The world’s first online encyclopedia of religious history. A comprehensive web platform for field experts, academics, and researchers