Viva 10.23 Apparel: Illustration, Graphics & Typography

This newly born clothing brand with a 10-year-long history stands for more than just fashion, quality and comfort. Freedom to share, freedom not be spied on and information without borders are the values on which this brand was built on.

Right upon closing of his online content sharing giant isoHunt, Gary Fung and his business partner Clifford Joe decided to take on a new mission and promote their key values through the statements designed and printed on quality clothes items. Meant to be worn every day, these messages are to become effective reminders and thought stimulators among all age groups and ethnicities.

As a team, Pieoneers Software Inc tackled the task of creating a unique identity, key branding elements and individual yet recognizable design styles for the value statements.

Since the brand takes its deep roots from a peer-to-peer torrent network, a ‘progress bar’ is an integral part of the logo. It symbolizes the big idea of sharing and freedom to do so. Both the horizontal and circular progress bar designs made it to production.