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Client location: Vancouver, BC
Flowmail is an ambitious startup from Vancouver, BC. Founded by serial entrepreneur, Jon Thorpe, Flowmail delivers a simple yet powerful solution to email campaign management. The company focuses on providing an effortless platform for business owners and marketers to stay in touch with their customers, improving repeated sales and creating loyalty. Flowmail delivers, with a sleek built-in responsive interface, easy-to-use tools and top-notch tech behind the scenes.
UX & Visual design
Optimization of Designs for Mobile
Front-End & Web Development
Email Delivery Service
Mindmapping is an effective way we transform thoughts and ideas into actionable documentation. It is a crucial step in the beginning of a project.
Sketching is great to test ideas and weed out the ones that won’t work.
Our development is driven by the goal to create a fast, reliable and secure application that surpasses the end consumer’s expectations.
Seeing the final product in action, shows how a great idea, executed by an experienced team with a proven process, yields fantastic results.
Design-wise, the main idea of the app is to bring the content to the front by eliminating distractions and showing only what’s necessary. From the very first screen, the app’s user interface reveals only the things that are relevant at that particular moment.
The Flowmail newsletter editor is the quintessence of the product and its core element. Its power is in its simplicity:
All Flowmail emails:
Creating a newsletter has never been easier. An email campaign can be launched from your mobile phone, tablet or laptop. Flowmail provides an unparalleled experience that simplifies the busy lives of business owners and marketers.
Flowmail was meticulously designed as a cross-platform application to ensure seamless usage across all major device categories. More importantly, it’s not just the application but the newsletters that are optimized for mobile-first interaction, resulting in open and click-through ratios that are 25% higher than most other emails.
Flowmail has to be scalable. It also has to remain online and delivering emails no matter what. To satisfy these requirements we chose to write Flowmail in Elixir with the Phoenix Framework. For text editing we customized the powerful Redactor editor. To host it all we selected AWS for its nearly limitless scalability, on-demand power and plethora of available services.
"Flowmail is all about simplicity and ease of use, and therefore UI and UX play a critical role within our application. With the help of Pieoneers, we have been able to create an application that balances features and usability so that anyone can create an effective email newsletter.
Jon Thorpe, CEO at Fellow Cosmonauts Web Technologies Inc.